A week can be a long time and it’s fair to say last week was a busy week for the performance marketing industry.
First there was the rebranding of A4u to PerformanceIN.com which was a clear indication of the company’s commitment to and involvement in the ever evolving industry. A4U has long been a hub for individuals and businesses within the sector both through the events such as A4u expo and through their website. The rebrand isn’t a surprise given the A4u awards became the Performance Marketing Awards a couple of years ago and this year saw the company launch in the states with their Performance Marketing Insights event in New York. I’m sure the company will go from strength to strength, not only continuing their work promoting the industry but elevating it to a new level.
Last week also saw the 7th annual Performance Marketing Awards, which I was fortunate enough to have been a member of the judging panel for. The event as always was a who’s who of the performance marketing industry with 1,000 attendees to witness the winner of the 31 awards. Throw in a few drinks and comedy from Josh Widdicombe and it was destined to be a cracker.
The night saw some big winners including Linkdex, 7Things Media and Net Media Planet who all picked up two awards, Tradedoubler who grabbed four and Affiliate Window who secured a stellar six awards including the coveted Publishers Choice and the inaugural Grand Prix Award for their ‘Making Mobile Count’ strategy.
Anyone who is any doubt about the significant role the performance marketing industry plays in the UK only needs to read the list of companies who secured ‘Highly Commended’ or indeed won a Performance Marketing Award to see what as an industry has been achieved. Having previously won what was then an ‘A4u’ award and secured two highly commended whilst at RAC, and being a judge, I for one know what hard graft as gone in from all those involved. Congratulations to all those who did win, it’s fair to say job well done.
Check out the full list of Performance Marketing Award winners.