About Lexica Marketing Ltd
Who are we?
Lexica Marketing was founded by us, Liz Wood and Maxine Green, in April 2012. Having previously worked together at both RAC and Aviva, we decided to put our years of experience together and venture out into the real world offering digital marketing consultancy to those companies in need of a bit of help…
We’re based in Norwich (a fine place!) but aren’t afraid to travel, and undertake work for companies across the UK.
What do we do?
Lexica Marketing offers advice and training to support your business’s online performance. Whether you’re looking to branch out into the digital space for the first time, or need specialist advice on a specific online campaign, our extensive online experience can provide support when you most need it.
How do we do it?
We can work independently on a freelance basis, or in conjunction with your existing digital team and creative agencies to support your digital strategy (If you have one. If you don’t, we’ll help you build one)
Online marketing isn’t a dark art, no matter what some agencies tell you. We offer practical, down-to-earth advice to deliver measurable results for your business. There’s no need for marketing fluff, just pragmatic, sensible solutions that help you achieve your targets.
Why use us?
- Chartered Marketing status
- Over 20 years online marketing experience
- “Best Finance Brand 2011” A4U- RAC
- “Highly commended for Best Search Partnership” A4U 2011 – RAC
- “Highly commended for Advertiser Innovation” the Performance Marketing Awards 2012 – RAC
- Member of the judging panel for the 2012 Performance Marketing Awards
- Member of the IAB’s Affiliate Marketing Council
- Member of the IAB Search Council
What others say
“I worked with Liz and Max for around 5 years at RAC and during that time they were an integral part of developing the digital agenda at the RAC. It’s fair to say when they joined RAC was lagging well behind the market in it’s digital capability. During the time Liz and Max worked at RAC, e-commerce easily became the organisation’s most important distribution channel and Liz and Max where an integral part of achieving that.
In particular, they were critical to the re-launch of the RAC website that step-changed the RAC’s presence in the online environment. In addition, they personally devised and drove strategies that increased online sales by over 50%, via key channels such as search and affiliates and more latterly embraced the growing influence of social media and ensured RAC maximised this opportunity across all areas including brand, marketing and operations.
As people they ensured that they kept at the forefront of market developments and found ways to ensure that relevant opportunities were realised. I always found that their strong knowledge and ability to use this to create practical solutions invaluable and so they were always at the heart of developing and executing our digital strategy.”
Mark Godfrey, Head of Marketing, RAC
Find out how we’ve helped some of our clients.