Communicating with your affiliates
Having a clearly defined communication strategy in place is an essential part of a company’s affiliate marketing activity. Affiliates work with tens to hundreds of merchants so it is important that you ensure your communications with affiliates are relevant, timely and effective. Affiliates don’t want to be bombarded with pointless communications therefore it is important to ensure that your communications are relevant and beneficial to your affiliates.
In order to ensure that you implement the correct communication strategy for your affiliates it is important to have a real understanding of your programme and the products you are selling. The structure of your affiliate programme will help inform the communication strategy that is best for you.
How often should you communicate with your affiliates? What form of communication should you use to communicate with your various affiliates? How do your affiliates want to be communicated with? Do your affiliates find your existing communications useful?
The team at Lexica Marketing can review your existing affiliate communications and devise a suitable strategy to ensure that you are communicating effectively with your affiliates. Affiliate communication is a cornerstone of a well managed affiliate programme so it is important to ensure that the communications you have with your affiliates are timely, relevant and beneficial to all parties.