Working with affiliates
Affiliate Marketing is an important and ever growing sector of online marketing. According to the IAB’s Affiliate Advertiser Survey, 77% said the percentage of spend attributed to the affiliate channel had grown with 71% expecting spend to increase further in 2012.
The team at Lexica Marketing have several years experience working within the affiliate industry, having previously managed programmes for Norwich Union and RAC. Whilst managing RAC’s programme they won the coveted ‘A4U Best Finance Advertiser Award’ at the 2011 A4U Award and were successfully shortlisted for 3 Performance Marketing Awards in 2012. Liz Wood who now heads up the team looking after Affiliate Marketing at Lexica Marketing was a member of the 2012 Judging Panel.
We offer a complete service from initial planning to launch, on-going management and growth strategies for affiliate programmes as well as consultancy and training.