Reviewing your affiliate network
With so many affiliate networks and agencies available, how do you choose which one is the best fit for your business? The team at Lexica Marketing have worked with various affiliate networks including Buyat, Affiliate Window, Tradedoubler and OMG and have carried out several network reviews over the years.
The team can support you throughout the process from producing an RFP, reviewing the available networks, arranging the network pitches, producing scorecards for grading the RFP responses and network pitches.
The network selection process is essential as it is imperative to ensure that the network or networks you choose to work with are best placed to drive your affiliate channel. It is important to consider the below in the network selection process:
o Do they have relevant sector experience?
o Are they offering value for money?
o What is their company ethos?
o What account structure are they able to provide?
o Are their systems easy to use?
o How are they viewed by affiliates?