Auditing your affiliate programme
Do you have visibility of who your affiliates are and how they are promoting your brand? If the answer is no then it is probably worthwhile undertaking an audit of your programme. There are some important questions that you need to consider ahead of undertaking an affiliate audit.
How many affiliates should you audit? Depending upon the size of your affiliate programme and the need for an audit you may choose to audit all live affiliates, those pending approval onto your programme or perhaps a selection of your affiliates.
What will the audit cover? It is important to have a clear view of the scope of the audit ahead of conducting an audit to ensure that it provides maximum benefit to the programme. There are various areas an audit could cover including:
o Affiliate details
o Creative review
o Promotional methods used
o Affiliates fit with your brand
What time period should your audit cover? Do you just want to get a snapshot? What impact will the audit have on your affiliate programme?