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A week can be a long time and it’s fair to say last week was a busy week for the performance marketing industry. First there was the rebranding of A4u to PerformanceIN.com which was a clear indication of the company’s commitment to and involvement in the ever evolving industry. A4U has long been a hub [...]
Read MoreSo Google has announced that it has decided to ‘retire’ its Google Affiliate Network only 1 short year after launching it in theUK. Is this a surprise? Was it inevitable? Is this a sign of things to come? As the saying goes, ‘a lot can happen in a year’. I don’t believe it’s a surprise, [...]
Read MoreThere has been a lot of focus given to the ebay study that was recently released by ebay showing that turning off their paid search had little impact on overall sales for the brand. The study stated that “shutting paid search advertisements closed one (costly) path to a firm’s website but diverted traffic to the next [...]
Read MoreAnother day and yet another company has been drawn into the horsemeat scandal that has rocked Europe. On Tuesday, it was announced that Nestle, the world’s biggest food company, had removed beef pasta meals from shelves in Italy and Spain after tests revealed traces of horse DNA. Headlines in the UK have certainly been dominated [...]
Read MoreGaining a competitive edge is important, even more so in the current economic climate. In recent weeks within the UK we’ve seen some key names on the high street go into administration including HMV, Jessops and Blockbuster. Whilst having a strategy in place is core to the success of any business, it is also important [...]
Read MoreYesterday, Google announced its ‘Enhanced Campaigns’ which could be one of the biggest changes seen to Adwords in years. At the moment, within your Adwords account, you would have a campaign for your desktop ppc, one for your mobile and one for tablet and each campaign would be optimised individually. Going forward, you’ll just have [...]
Read MoreSo, another big brand has gone through a costly rebrand and received significant negative publicity for doing so. The American airline industry has seen many employees laid off and benefit concessions put in place, so is this really an appropriate time to spend millions of dollars taking aircraft out of service to give them a [...]
Read MoreThe Drum recently published an article about vouchercode and cashback sites and the impact they are having on the overall performance marketing industry. The article includes insights from esteemed professionals within the affiliate space, many of whom I’ve been lucky enough to work with over the years. Do incentive sites drive any incremental value for [...]
Read MoreWonga, the short term loan company that has been strongly criticised in the past for its representative APR of 4,214%, has teamed up with the Cotswold Company to launch a new ‘Buy now pay later’ scheme. This is aimed at providing consumers with an alternative purchase method to the traditional credit card. So, is this [...]
Read MoreA couple of weeks ago, Google introduced its own insurance comparison functionality direct within the SERPs, a move that was probably inevitable since their purchase of the aggregator Beat That Quote last year. The insurance marketplace, especially car insurance, is extremely competitive and this move by Google has seen them increase their visibility for car insurance [...]
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