Search Engine Optimisation, or SEO, is the practise of making your site more visible in the natural search engine results. It should be a fundamental part of your marketing activity. It drives traffic, conversions and brand awareness at the time your customers are looking for your products and services.
The top 3 results in the natural listings on Google account for 35% of clickthroughs – this just shows the traffic driving potential of achieving these positions, and underlines the need for an effective SEO strategy.
There are many agencies offering SEO services, but you do have to be careful. Many promise fast results, and may be using techniques that could incur penalties from the search engines. For instance, Google recently announced they would be actively penalising any site they found to be “over-optimised”
With search engine algorithms constantly changing (over 200 ranking factors are employed by Google and are constantly being revised), and increasing activity from competitors, SEO requires specialist resource to ensure you get the results you want
Lexica Marketing offers an ethical, structured approach to SEO. Our process consists of 5 stages:
• Keyphrase Research
• On-site development
• Off-site development
• Tracking and reviewing