Search engine marketing
Search engine marketing, or SEM, should be integral to your business. Even if you have a website which doesn’t sell directly to the consumer, it can still be used to help you achieve your objectives.
SEM can:
- Drive traffic
- Generate direct sales
- Generate leads
- Increase brand awareness
- Provide valuable consumer insight
96% of purchasers research online, even if they then proceed to purchase in a retail outlet or over the phone. If you’re not visible in the search engines at this point – your competitors almost certainly will be*.
The team at Lexica Marketing have several years experience looking after SEO/PPC and integrated search campaigns. We can help you define your strategy and achieve your objectives.
Following an initial audit of your website and competitors, we can create an actionable plan comprising of quick wins and longer term goals. We can help set realistic targets and achieve the right return on investment for your business.
Learn more about:
Search Engine Optimisation (SEO)
Paid search (PPC)
Social media
*(Source GroupM Search – From Intent to In-Store Oct 11)