Optimising your website
There’s not much point in driving traffic to your website if your customers aren’t converting once they’ve got there.
Improving your conversion rate can significantly increase your ROI. Often , it’s simply a case of looking at your website as a customer would and making sure that the content is accessible, relevant and easy to use. Web analytics can often highlight where there are issues on your site. Once we’ve identified potential issues, it’s time for testing, using a variety of techniques and tools:
- Usability testing
- Multi-variate testing
- A/B testing
- Behavioural targeting
Through having a comprehensive testing plan, you can ensure that you know the exact value of any changes, and allow your site to evolve, improving at every stage.